Today,
KK is one of the hottest names in the ad world. He has sung over 3,500 jingles
including Monte Carlo, TVS Scooty, Amul, Britannia and Pepsi’s Yeh Dil Maange
More in a span of four years.Contrary to popular opinion, he finds singing jingles
is a major challenge. KK’s dream to sing for a Bollywood movie materialised
when Vishal Bharadwaj asked him to sing ' Chhod Aaye Hum Vo Galiyaan'Chod Aaye
Hum' in Gulzar’s Maachis. But what catapulted him into the big league was
the wildly popular 'Tadap Tadap' in Hum Dil De Chuke Sanam. “It was one of the biggest hits of
my career. When I performed at shows in the US, I always chose this song for
the grand finale and it never failed to bring the house down,” reveals this
singer who has had no formal training in music.
He claims he isn’t part of the jet-set-mustsee brigade ,No discos,no parties. KK loves to chill out in his cosy apartment at Yari Road with wife Jyoti and his two kids. “Jyoti is a pillar of strength and the sunshine factor in my life,” he says. Low-profile he certainly is. And down-to earth too. He still speaks in chaste Malayalam, remembers the sights and sounds of downtown Kerala and believes the best way to draw inspiration for emotions is to look at the poverty and people around us. It’s an attitude that’s certainly paying rich dividends on the work front. Shows, albums and of course, playback singing — it’s all happening for him.
He claims he isn’t part of the jet-set-mustsee brigade ,No discos,no parties. KK loves to chill out in his cosy apartment at Yari Road with wife Jyoti and his two kids. “Jyoti is a pillar of strength and the sunshine factor in my life,” he says. Low-profile he certainly is. And down-to earth too. He still speaks in chaste Malayalam, remembers the sights and sounds of downtown Kerala and believes the best way to draw inspiration for emotions is to look at the poverty and people around us. It’s an attitude that’s certainly paying rich dividends on the work front. Shows, albums and of course, playback singing — it’s all happening for him.

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